'Viewability' of online ads eyed as new marketing industry standard
This sounds like a simple task, but according to data last year from comScore Inc., just 47.5 per cent of online ads in Canada were placed “in-view,” meaning at least half of each ad was visible on a web page for one second or more. Google also …
Read more on The Globe and Mail
Welcome To Marketing Land's Holiday Retailer, 2015 Edition!
Online marketing has significant influence beyond e-commerce purchases, too, as consumers are connecting to digital information from parking lots and retail locations using their mobile phones. According to a survey from the National Retail Federation, …
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Online Marketing Basics: Google Ranking, Part 1
Online Marketing Basics: Google Ranking, Part 1. By Stephanie Beck. We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you …
Read more on Massage Today
High-Growth Indian Online Matrimonial Matchmaking Market Beckons Investors
New analysis from Frost & Sullivan, Investment Opportunities in the Indian Online Matrimonial Matchmaking Market, reveals that the top 3 online Indian matchmaking platforms have accounted for over 5 million marriages in the last decade. On an average …
Read more on Business Wire India (press release)
